The business operates a premium international education offering comprising summer camps and a boarding school, located on a privately owned campus in the Swiss Alps.

With over 50 years of history, the institution serves students aged 7–17 from more than 60 countries, offering English-language programs that combine academic learning, language immersion, and outdoor activities.

The core business focuses on international summer camps and a full-year boarding program. Additional revenue streams are generated through facility rentals for corporate and group events, as well as off-season academic programs.

The business model is supported by a high proportion of direct bookings (approximately 87%), resulting in lower customer acquisition costs compared to industry averages. It also benefits from strong brand recognition, a loyal international customer base, and significant repeat business across generations.